An order bump and an upsell both raise the value of a single purchase, but they work at different moments. This guide walks through how to plan and build a checkout flow with both in Systeme.io, what to watch for, and where the limits are. Interface labels and plan availability change, so confirm current details on the official Systeme.io site before you build.
Order bump vs. upsell: what each one does
- Order bump: a small optional add-on shown on the order form itself. The buyer ticks a box to add it before paying.
- Upsell: a separate offer shown after the main purchase is made. The buyer accepts or declines on its own page.
- Downsell: a cheaper or lighter alternative shown if the upsell is declined.
If you are still deciding what kind of funnel to build, read Sales Funnel Types Explained: Which One to Build First first. If you have never built a funnel, start with How to Build Your First Sales Funnel in Systeme.io, Step by Step.
Before you build: plan the offers
Write down the sequence
Sketch it on paper first. A simple flow looks like this:
- Sales page
- Order form (with an order bump)
- Upsell page (accept or decline)
- Optional downsell page
- Thank-you page
Pick offers that fit
The bump should be a quick add-on to the main product, such as a checklist, template pack or extra bonus. The upsell should be a logical next step, not a random product. If the add-on needs a long explanation, it probably belongs on its own page rather than as a bump.
Create the products first
Each item you sell needs its own product with a price set up in your account. Create the main product, the bump and the upsell before you edit the funnel. Set prices yourself, and check the official site for payment processor and fee details.
Step-by-step setup
1. Create the funnel and pages
Start from a template or a blank funnel. Templates save time, and Systeme.io Funnel Templates: How to Choose and Customize Them explains how to choose one. Your sales page copy matters more than the checkout mechanics, so see How to Build a Sales Page That Converts in Systeme.io.
2. Set up the order form
Add the main product to the order form step. Keep the form short. Every extra field is another reason for someone to leave.
3. Add the order bump
In the order form step, look for the order bump setting and attach your bump product. Then:
- Write a short, specific headline that says what the buyer gets.
- State the price clearly. Do not hide it.
- Keep the description to one or two lines.
4. Add the upsell step
Add an upsell step after the order form and connect your upsell product. Build the page with one clear offer, one accept button and a plain decline link. Make sure the buyer understands whether accepting adds to the payment they just made.
5. Add a downsell (optional)
Route the decline link to a downsell page, or straight to the thank-you page if you skip it. Do not stack more than one or two offers. Long chains of offers can irritate buyers and bring refund requests.
6. Connect the thank-you page and delivery
Confirm that every product delivers what it promises, whether a course, a file or an email. Check that tags or automations fire correctly for each combination of purchases.
Recommended for youSysteme.io Funnel Builder Review: Templates, Page Editor and Real LimitsTest before you launch
- Walk through the funnel as a buyer on desktop and phone.
- Test each path: bump only, upsell only, both, and neither.
- Check confirmation emails and product access for each path.
- Use a test mode or a small real purchase if your payment setup allows it, and refund it afterward.
If you want a branded checkout address, see How to Connect a Custom Domain to Systeme.io.
Trade-offs to be honest about
| Element | Upside | Downside |
|---|---|---|
| Order bump | Low friction, one click at checkout | Clutter can distract from the main purchase |
| Upsell | Room to explain a bigger offer | Adds a step, and some buyers may feel pushed |
| Downsell | Gives a second option to hesitant buyers | Extra pages to build and maintain |
None of these guarantees more revenue. Results depend on your audience, price and offer fit. Compare your average order value and refund rate before and after adding each piece. If you want to compare page variations, read Can you A/B test pages in Systeme.io? to see what is supported.
Know the platform's limits
Systeme.io is an all-in-one tool, so its editor is simpler than specialist checkout software. Advanced options such as conditional offers may be limited or unavailable. Plan limits on funnels and pages also apply; see How many funnels and pages can you build on the Systeme.io free plan? and verify with the official site. For a fuller assessment, read the Systeme.io Funnel Builder Review: Templates, Page Editor and Real Limits.
Where to go next
- Building a different funnel? See Can you build a webinar funnel in Systeme.io?
- Unsure about page types? Read What is the difference between a landing page and a sales page?
- Need a supporting site? See the Systeme.io Website Builder Review.
- Browse more in Sales Funnels & Website Building.
Start with one bump and one upsell, test them properly, and add more only if the numbers justify it.
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